Implement links throughout your site

User experience is a complex topic. But the simple truth is that links do a lot for users. And you should do everything you can to leverage them.SEO and Digital Marketing, Lead and Demand Generation in Seoni, Seoni,  ECOAVENSTRA | ID: 20849422262

The simple truth is that links do a lot for users.

Ever wonder why the words “author’s note” are circled in yellow above every article? The reason? You get all the users who come to your site directly from the web, look for it in the sidebar, or in the search box and then find the article they are looking for.

According to SEO experts from companies like Victorious, Search Engine Optimization and webmaster links are part of the SEO equation that leads to more backlinks and increase traffic and conversions.

If you build links throughout your site, you can increase your impact on the Search Engine and increase your traffic and conversions.

I had this crazy story about a client of mine who invested in link building over a 3-year period. But a 3-year period for an SEO is a long time, and so he built all his links for the first year while working. Then he built one link per month in subsequent months. Then he was able to build 1.5 link per month for 3 years, building and linking over 1,500 links. He did this at a time when Link Building was not very common and it paid off.

Six months after the SEO, the client found a technical issue on his website that caused him to lose 300 visitors a day. The following day he did a Google search and found this article about SEO that details each tactic, and all the steps to effectively build links. He used this content to link to the content and that day we began to see about 25% increases in backlinks from this article.

If you are struggling with your content strategy, here is a great article on link building:

Link Building – it’s not always about people.

Build links through guest blogging

Guest blogging, or social media sharing, is a big aspect of Search Engine Optimization. If you own a blog and your content is useful to others, maybe this content will gain a lot of value from the content on others blogs.

All you have to do is consider your competition and what kind of content they are doing. Then find your own blog and share that piece of content on social media.

John Glenn Set the Benchmark
For the Definition of Hero

By Jim Berlin

The word “hero” gets tossed around nowadays like a Frisbee at a family picnic. It has lost its meaning.

Every veteran, every police officer and firefighter – all heroes.

They are not. I’ve worn three uniforms over my lifetime: Marine, big-city street cop, United Nations police officer in Bosnia…and I’m no hero. I always did my duty, and occasionally some of the things I did might be worthy of a sloppy salute, but real heroes are a billion dollars a dozen.

John Glenn was a hero. He set the benchmark for the word.

A Marine fighter pilot in WWII and Korea, first American to orbit the Earth, a U.S. senator for 25 years, an astronaut encore at age 77.

When Glenn circled the planet in 1962 and it appeared his damaged craft might disintegrate during re-entry, the first readable transmission after the radio blackout was Mr. Glenn humming “The Battle Hymn of the Republic.”



Who the hell has that kind of courage, that casual aplomb in the face of losing his very existence?

Only a hero.

Unless you begin the conversation with a name like his, don’t talk to me about heroes.

Heroes are hard to come by. But when we do come by one, they are worth celebrating.

John Glenn. Thank you, sir.

You are an American hero.



On Veterans Day, Veterans
Remember Their Closest Call

by Jim Berlin

When someone says “Happy Veterans Day” to those who served, they often flash back to a moment when they almost bought the farm. And then they contemplate what a subtle line exists between coming home carrying a seabag — or being carried home in a flag-draped coffin.

I was in uniform the day death stopped to look me over, but it wasn’t the one I’d worn in the Marine Reserves 30 years earlier. It was the uniform of the United Nations, topped with a jaunty blue beret…the one we sported in Bosnia as members of the International Police Task Force. The IPTF, composed of police officers from 42 nations, was there to help enforce the Dayton Peace Accords.

Someone had gone through my files, saw I’d been a jarhead and a journalist before joining the Phoenix PD, and summoned me to Sarajevo for a job interview. On September 16, 1997, I sat down in a closet-size office with a Florida cop named Marvin Padgett. We got along beautifully, and two hours later he told me I was hired. I would be the liaison between the IPTF and NATO.

Marvin then called a German police colonel and his young aide into the office to approve his choice. The four of us sat almost knee-to-knee in the tiny room, and after just minutes the colonel said, “Okay, you’re hired! Tomorrow we are flying to several villages and I want you to come along.”

I politely declined, saying all my gear was in Mostar and I wanted to retrieve it before reporting for duty. The colonel said I could get my gear after the tour. But I insisted. I


wanted to return to Mostar that night.

No one in the office was happy with my decision.

Sixteen hours later their Russian MI-8 helicopter ran into heavy fog — and then it ran into a mountain. Every passenger perished in the fireball. Of the four men smiling and talking in that tiny office the previous afternoon, I was the only one still alive.

I’ve always wondered why I was so insistent on returning to Mostar. Now I think I know: The ultimate Commander-in-Chief, God, has a mission for each of us. And he allows us to live until we complete it.

Happy Veterans Day to all who survived – and all the heroes who didn’t.


Yes, Ghosts Are Real, But…
They’re Not What You Think

By Jim Berlin

All of us awoke one day to find ourselves bound to a magnificent blue ball spinning through space on a journey to nowhere.

Once you come to grips with the miracle and mystery of that, you have to believe almost anything is possible: People or something like them living on other planets, extra sensory perception, the innate goodness of man, a balanced budget…

…And ghosts.

You scoff? You lie. We all want to believe in ghosts for a simple, undeniable reason: If there are ghosts there is a hereafter. And if there is a hereafter, this life we so love on our spinning blue ball is not all there is. Life will go on.

Well, you can rest easy. Ghosts are real.

I believe it – no, I know it – because a close friend recently told me of more than 20 encounters with the same elderly female ghost in his previous house. The first time, in broad daylight, she strolled past him in the kitchen, walked down a hallway and went into a bedroom.

Thinking she was a befuddled neighbor, he entered the room moments later and found only his wife and daughters inside. After that he usually saw her in his living room, sitting in the same chair and staring straight ahead at God knows what. She would not speak to him, and when he got too close she simply disappeared.

This friend with the ghost story is no ordinary person. Jeff made a name for himself in Army intelligence, intercepting and breaking encrypted messages during


The Cold War. He scored so high on the Army’s entrance test he was accused of cheating. When they made him take a different test under close supervision he scored even higher.

Years later and in a different uniform, he was the best police officer I ever supervised or served beside. He doesn’t swear, drink, smoke or do drugs. He neither exaggerates or embellishes a story. And most important – he never lies.

Ghosts are real.

But my belief is they are not humans in another form. They are the work of Satan, The Great Liar, conjured up to convince us life after death is not a glorious reunion with Jesus. No, says Satan, it is sitting in a chair in your old house, scaring the timid and staring out at God knows what.

Happy Halloween.

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